Target Market for Dried Fruit is India
According to the written statement of the Aegean Exporters’ Associations, in 2017, the target market for dried fruit is India.
Turkish dried fruit sector which set a 3 billion dollar export goal for 2023; determined India as a target market in 2017 by the leadership of the Dried Fruit Promotion Commitee of Turkey (DFPC).
DFPC initiated a promotion attack in the second most populated country of the world, India; for raisins, dried figs, dried apricots and pistachios which are producing and exporting led by Turkey.
The president of the DFPC, Osman Oz declared that; every year, they focus on a country for promotion. This year they worked through South Korea.
India is a charming market with 1 billion 300 million population and fast-growing economy. Besides, they have a festival which called as ‘Diwali’. In these days, Indian people are preaparing dried fruit and nuts boxes and giving each other as a gift. India, has 150 million dollar dried fruit import annually. However the export of the Turkey to India, is narrow.
Dried Figs export has increased 35% considering to last year with the help of promotion initiation in Asia and Ocenia. That’s way these promotion initiations are working out.
Source: Aegean Exporters’ Associations